Co-op Marketing Guidelines

Unverferth Manufacturing is pleased to provide a co-op marketing program for our dealers to assist in your product sales efforts. You can advertise any new and current Blu-Jet, Brent, Killbros, Parker, Top Air or Unverferth whole good your dealership currently represents, and your account can be credited for up to 60% of the total cost for space/time. All whole good dealers are eligible for $2,000 per calendar year. For dealers whose previous yearly volume was greater than $400,000, multiply your net sales by ½% (.005) to determine total eligibility for co-op reimbursement, up to $5,000. Following are the specifics:

Online Media (Social Media, Digital and Search Engine)

• Advertisements in the dealership’s trade area will qualify.
• Ad slicks are available where your dealership’s logo can be simply added to the bottom of the approved copy. Ads can be obtained by selecting the appropriate brand from the menu on coop.unverferth.com. Additionally, photos and logos are available and may be used to fit into your own layout.
• Picture of new product and appropriate brand logo (Blu-Jet, Brent, Killbros, Parker, Top Air, or Unverferth) must be used to qualify for co-op.
• Social media advertisements that exclusively feature Unverferth prepared ad slicks and are used exactly as provided with your dealership’s imprint (may be reduced/enlarged to fit space) are eligible for a 60% co-op amount.
• For both social media and digital ads created by the dealer or publication and/or where multiple, non-competing product lines are promoted as well, a border must be used around the Unverferth product(s) with the brand logo, to appropriately pro-rate the space used. These ads are eligible for a credit of 40%.
• For search engine advertising, please provide keywords used, geography targeted and landing page. These are eligible for up to 50% co-op reimbursement.
• Ads with competing products will disqualify ad from co-op consideration.
• Product listings on websites (ex. TractorHouse) are ineligible for reimbursement.
• If pricing is discussed, use only the total list price, rental or lease amount, no price (call for price) or Minimum Advertised Price (MAP) which is a 10% discount from the total configured list price. Use of ambiguous wording such as “lowest prices, best deals, X% discount”, etc. will disqualify ad from co-op reimbursement.

Print, Radio and Television

• Advertisements in the dealership’s trade area will qualify.
• Ad slicks are available where your dealership’s logo can be simply added to the bottom of the approved copy. Ads can be obtained in PDF format at coop.unverferth.com. Additionally, photos and logos from these ad materials may be used to fit into your own layout.
• Picture of new product and appropriate brand logo (Blu-Jet, Brent, Killbros, Parker, Top Air, or Unverferth) must be used to qualify for co-op.
• Print advertisements that exclusively feature Unverferth product(s) and are used exactly as provided with your dealership’s imprint (may be reduced/enlarged to fit publication space) are eligible for a 60% co-op amount.
• Where multiple, non-competing product lines are promoted in print, a border must be used around the Unverferth product(s) with the brand logo, to appropriately pro-rate the space used. These ads are eligible for a credit of 40%.
• Radio commercials should focus exclusively on Unverferth products and the brand name (Blu-Jet, Brent, Killbros, Parker, Top Air, or Unverferth) should be mentioned twice in a 30-second spot and three times in a 60-second spot. Copy from approved print ads may be modified by the radio station to suit your needs. These will be eligible for 50% co-op reimbursement.
• Ads or landing pages with competing products will disqualify ad from co-op consideration.
• If pricing is discussed, use only the total list price, rental or lease amount, no price (call for price) or Minimum Advertised Price (MAP) which is a 10% discount from the total configured list price. Use of ambiguous wording such as “lowest prices, best deals, X% discount”, etc. will disqualify ad from co-op reimbursement.

Trade Shows

We encourage you to display Unverferth products at your local ag-oriented events. For these types of shows, please contact your territory manager for pre-approval for up to 50% of the exhibit space used for Unverferth branded products.

Other

For other programs with the goal of promoting product sales, please feel free to contact us to discuss.

Start your co-op claim

If your marketing materials meet the appropriate criteria, submit the pro-rated cost for the appropriate space/time used for Unverferth products for processing. A credit will be issued to your Unverferth Mfg. account within 5-7 days for the appropriate amount. Creative and layout costs are the dealership’s responsibility.

• Multiple invoices may be submitted together for reimbursement.
• Claims must be made within 60 days after the advertising is invoiced.
• For digital media, include copies of paid invoices and screen captures with each co-op request.
• For social media, include copies of billing for promoted material and screen captures with each co-op request.
• For search engine, include keywords used, geography targeted, and landing page.
• For print media, include copies of paid invoices and original tear sheets/screen captures with each co-op request.
• For radio commercials, include copies of paid invoices and a copy of the script and affidavit of performance for each co-op request.
• Reimbursement will be made at the dealer’s contracted space/time rate for paid, qualified media.
• Unverferth Mfg. Co., Inc. reserves the right to alter or suspend this co-op program at any time.

To ensure that your co-op submission gets processed appropriately, we recommend submitting all forms online.
An example of an online submission is shown below in the examples section.

These following examples are designed to help you get the greatest value from your Unverferth Mfg. co-op marketing program to help promote and ultimately sell the products your dealership represents. Below, you will see samples of ways to use your co-op advertising, as well as an example of incorrect usage.

Co-op Amount - 60% for the space used to advertise the Unverferth Seed Handling

This sample illustrates the use of our ready-made ad slicks. With the ready made ad-slick you will spend less time putting ads together. Just drop in your logo and contact information and earn a 60% credit. Ready-to-use ad slicks can be downloaded from the product sections of this website, and sent directly to your advertising medium.

This is the most efficient way to promote your dealership and the Unverferth products you represent, earning the most of your co-op dollars.

Co-op Amount - 40% of the space amount used to advertise the Brent Grain Cart.

This ad is an example of a dealer-produced ad that would qualify for 40% co-op credit. The numbered items show how to properly follow all qualifying steps.

1. Brand Logo - The appropriate brand logo is placed in the ad along with the picture of the product.
2. Picture of Product - A current photo of the product being advertised.
3. Correct Pricing - When mentioning price, please use the "Current List Price"
4. Border - The Unverferth Mfg. product being advertised is enclosed within it's own border.
5. Advertising with Non-Competing Product - Other non-competing brands can be advertised within the same ad, outside of the bordered Unverferth product(s)

Co-op Amount - 0% of the space amount used to advertise the Unverferth Grain Cart

This ad demonstrates incorrect ways to run an ad for co-op eligibility. The numbered points show improper items.

1. Brand Logo - Missing appropriate brand logo in the ad along with the picture of the product.
2. Picture of Product - Missing current photo of the product being advertised.
3. Correct Pricing - Infers other than "List Price".
4. Border - The Unverferth Mfg. product being advertised is missing it's own border.
5. Advertising with Non-Competing Product - Competing brand within the same ad as an Unverferth product

Digitally Submitting a Co-Op Claim

This is a step by step example of filling out the online co-op claim form.

1. Fill out the Dealership Information, then click “Save & Continue”.
2. Fill out the information regarding the advertisement you are submitting for credit. Use our calculator to help with calculating the accurate co-op amount.
3. Include any notes that may need to be specified for the claim.
4. Upload all attachments and links, including invoices, for the specific claim that you are requesting for prompt processing.
5. You are able to make as many claims in one submission by clicking “Save Item” after each request.
6. To fully submit your entire request, click “Submit Claim” on the left hand side.